A Book About Nothing

Reading Rainbow Review on “Networking Is Dead”

Of course, I would find a way to bring in my favorite show, Seinfeld, when reading a book about networking.

I recently finished Networking Is Dead: Making Connections that Matter. I jumped into this book expecting another straightforward business book that provided the reader with the “do’s & don’ts” of networking. I anticipated the book to be a relatively dry read that I would leave with two to three pointers on how to maximize my network and how to teach others how to increase the value of their networks.

But authors Melissa Wilson and Larry Mohl had another idea and approach. So as I embarked on the first couple of pages, I asked myself am I reading a “how to” book on networking or lost episode of Seinfeld. The book follows George (spelled Lance in the book) and Elaine (pronounced Meredith), two friends who desperately want to network better.

George (played by Lance) is a lovable quiet introvert who doesn’t think he has much of a network.

Elaine (played by Meredith) is a high performing extrovert who feel that she’s overwhelmed by her extensive network.

They get introduced to Dan, I mean Jerry, a comedian/motivational speaker/life coach/individual who makes George and Elaine take on weird “contests.” Ultimately, the two characters learned that they both have a lot to offer their networks. By the end of the book, Elaine and George were able to develop strong connections that provided opportunities for all parties involved through a time of introspection and identifying others with similar values.

I found the book was a solid read for anyone who feels they are under-utilizing their network. Through “Dan’s Lesson Tips” which conclude each chapter, I was able to discover new ways to practically prioritize, engage, and support my core network through the use of technology and simple planning. Three of my favorite reminders were the following:

Creating your authentic story is about combining your passion with your vision and connecting these to a story that shares powerfully who you are rather than what you do or have done

Invest in tools, including a customer relationship management system, to help manage and follow your connections, such as Nimble or Outlook

Adopt the pay-it-forward attitude, whether it’s in making introductions, teaching someone how to make connections that matter, writing recommendations, or exchanging information and knowledge

So whether you feel more like George or Elaine, this book will equip any entrepreneur or venture capitalist with the tools to maximize their network.

Earnest Sweat is a Venture Partner and Startup Advisor of One Traction. Sweat sources, manages and mentors startups within the fintech, edtech, and real estate tech sectors.